Torrey Apple Days Festival with a Paranormal Twist

Prepping for the Book Promo

In 10 days, I will be sitting in a booth among a dozen or more other vendors at the Torrey Apple Days festival, promoting my book, Fall – a paranormal contemporary romance.  This is the first time I’ve done anything like this.  I’ve never physically promoted my own work before (outside of the internet) and I’m feeling maybe just a bit overwhelmed.

(Quick insider info: The Torrey Apple Day’s Festivities is a special time for J.D. and her newfound love interest Matt Rigo.  This is when the ‘fireworks’ between them go off!).

Promotional Items Authors Use

In researching what authors do to promote their books, I’ve come across a whole bunch of cute, creative, and crazy ideas, but I’m not sure which ones have a decent ROI.

Some ideas have include giving away swag theme items such as:

  • Bookmarks
  • Plastic bracelets
  • Buttons
  • Candy
  • T-shirts
  • Totes
  • Coffee mugs
  • Pens
  • Notepads and more!

Book Marketing Ideas

So, I’ve been brainstorming some cost-effective ways to sell this book of mine, and have a few ideas, but I’m not a marketing guru.  However, a guy by the name of John Kremer wrote a book called 1001 Ways to Market your Books.  The copy I have was published in 1998 so the ideas are a bit dated, but the concepts can be adapted easily to our day and age.  John has a newer version dated 2008, but I didn’t see that one when I ordered my copy from Amazon.

Some of the ideas in John’s book include:

  • Reverse Shoplift: Put your book on the shelves of Bookstores and Gift shops (really, this is an actual thing I’ve heard authors do!) The idea is that your book will get into the hands of someone who wants to read it and the store, if it “sells” one copy, they may want to order more!  Interesting idea.
  • Work with charities. Donate your book to be sold, auctioned, gifted, or rewarded to participants in fundraising campaigns.
  • Carry around extra copies of your book and copies of the cover of your book (i.e. you can create business cards with your book cover on one side and your contact info on the other side) and leave them wherever you go, Doctors offices, grocery store, laundromat, restaurants, etc.
  • Write emails to every source you can think of to promote or review your book. Magazines, YouTube Stars, TV Shows, Blogs, Newsletters, News Channels, and Book Groups, are good places to get your book in front of.
  • Best of all, John states “DON’T GIVE UP!”

Ok, John! I won’t!


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